FRAGMENTS OF THE CITY, BROUGHT TOGETHER THROUGH DESIGN.

The Strand takes its name from the idea of individual elements coming together to form something greater. Inspired by the layered character of Thonglor, we translated this idea into an identity built around connection—where fragmented forms converge to reveal THE STRAND.

OUR APPROACH
A fluid identity in which typographic fragments shift, intersect and align to become whole. The system extends across print, environmental graphics and communications, expressing the brand’s idea of “Essentially More” through considered reduction.

DESIGN SCOPE
Brand Strategy · Creative Direction · Brand Identity · Logo Design · Visual Language · Environmental Graphic Design · Art Direction · Print & Brand Communications