Tappo is more than a place to drink wine—it is a mood, a meeting point, and a way of experiencing the city. Our challenge was to translate that physical experience into a social-first visual language that could carry the character of Tappo beyond the bar. Refined typography, expressive imagery, and a warm, understated palette come together to capture its intimate yet cosmopolitan spirit—inviting rather than exclusive, considered without feeling overdesigned.

OUR APPROACH
Designed specifically for Instagram posts and Stories, the system creates a flexible framework for events, new arrivals, tastings, winemaker stories, and bottle highlights. Consistent enough to build recognition yet expressive enough to remain spontaneous, each piece becomes part of a larger visual narrative—turning the atmosphere of Tappo into a brand experience that lives on and off the screen.

DESIGN SCOPE
Creative Direction · Social Media Design · Visual Language · Art Direction · Content Design