CASESTUDY’s design direction for Tappo Wine Bar’s social media presence draws from the brand’s refined yet welcoming spirit. Inspired by the name “Tappo,” which originates from the Portuguese word for “cork,” the creative concept emphasizes authenticity, warmth, and sophistication. Typography is chosen for its clean, modern clarity, while the color palette subtly references the hues of wine—from deep, earthy reds to soft golden tones—establishing a visual rhythm that reflects the richness of the bar’s curated wine selection. The design approach harmonizes these elements into a seamless aesthetic that feels both approachable and elevated.

In bringing the look and feel of Tappo to life, CASESTUDY crafted visual narratives around key social touchpoints such as events, new arrivals, winemaker features, tastings, and bottle highlights. Each piece of content is designed to communicate not only information but also mood, evoking the intimate, cosmopolitan atmosphere of Tappo Wine Bar in Soi Somkid, Chidlom. The result is a digital presence that resonates with wine enthusiasts and casual visitors alike, positioning Tappo as both a destination and a lifestyle experience within the vibrant cityscape.