A DECADE OF DESIGN, CONNECTED.

Tanachira has built its world around a belief in the power of great design—bringing distinctive international lifestyle brands closer to audiences across Southeast Asia. As the group approached its tenth anniversary, CASESTUDY was invited to refine its identity and create a more coherent expression of a business that had grown significantly since its beginnings.

OUR APPROACH
We refined the Tanachira logotype and developed a consistent visual system across corporate and retail touchpoints—from stationery and communications to shopping bags, ribbons, and branded materials. For the group’s tenth anniversary, we created a commemorative identity built around the number 10, transforming the milestone into a simple graphic expression of continuity, growth, and a decade shaped by design.

10 YEARS, ONE CONTINUOUS JOURNEY.
The anniversary mark reduces ten years to two elemental forms: lines and circles. Repetition creates rhythm, movement, and a sense of progression—an identity that looks back at what has been built while continuing to move forward.

DESIGN SCOPE
Creative Direction · Brand Identity Refinement · Visual Language · Anniversary Identity · Art Direction · Corporate Communications