THE SEASON, DRAWN DIFFERENTLY.

For Siam Center and Siam Discovery, CASESTUDY created Glow & Glisten, a Christmas and New Year campaign that turned the familiar visual language of the festive season into something more unexpected. Hand-drawn typography, playful illustration, and unconventional festive characters came together in a graphic world designed to capture the creative spirit of both destinations.

OUR APPROACH
Rather than relying on traditional Christmas imagery, we reinterpreted the season through an expressive, editorial visual language—bringing together fashion, gifting, events, and celebration within one distinctive campaign identity.

DESIGN SCOPE
Creative Direction · Campaign Concept · Visual Language · Illustration · Art Direction · Advertising Design · Promotional Communications