PLAYDECK

IDENTITY, BUILT INTO THE SPACE.

Located on the fourth floor of Oriental Residence Bangkok, Playdeck is conceived as more than an amenity—it is an experience shaped through architecture, movement, and graphic identity. From poolside to arrival, the visual language becomes part of the space itself.

OUR APPROACH
We created a custom typographic language designed to live within the architecture. At the entrance, 2 × 2 cm ceramic tiles form the Playdeck identity directly into the walls, transforming typography into material and signage into part of the environment. Custom icons, signage, and wayfinding extend the same language throughout the floor, creating a coherent system that guides guests intuitively through the space.

DESIGN SCOPE
Creative Direction · Visual Identity · Custom Typography · Environmental Graphics · Signage & Wayfinding · Icon Design · Art Direction