Born from the legacy of Kuppa, Kuppadeli brings the spirit of café culture into a more relaxed, everyday format. Rooted in a coffee tradition that began in Bangkok in 1996, the concept combines good coffee, comforting international dishes, fresh food, and takeaway with the rhythm of contemporary city life.

OUR APPROACH
CASESTUDY evolved Kuppa’s established character into a more accessible identity for Kuppadeli. A bold, friendly logotype and straightforward visual language reflect the informality of the deli concept, creating a brand that feels familiar yet distinctly its own.

DESIGN SCOPE
Creative Direction · Brand Identity · Logo Design · Visual Language · Art Direction · Brand Collateral