BANKING, REFRAMED AS AN EXPERIENCE.

For the launch of Krungthai Bank’s exclusive KTB Precious Plus branch at Siam Paragon, CASESTUDY created a visual and communications system that moved banking beyond the conventional branch experience. Sophisticated typography, a dark material-led palette, and architectural imagery positioned the new space as a more private, considered expression of premium banking.

OUR APPROACH
We extended the branch experience into the city, creating a consistent campaign language across Siam Paragon, ATMs, BTS stations and trains, outdoor media, and promotional touchpoints—turning the launch into a connected brand experience.

DESIGN SCOPE
Creative Direction · Campaign Concept · Visual Language · Art Direction · Advertising Design · Environmental Graphics · Marketing Communications