Thai at Heart. Contemporary by Design.

For nearly a century, Erawan has transformed Thai rice into an essential part of everyday cooking—from flour and rice noodles to the foundations of traditional Thai desserts. Our approach was to rediscover what has always made the brand distinctive: its Thai origins, purity, craftsmanship, and deep connection to the land—and translate these qualities into a contemporary identity made for today.

The new brand world brings heritage and modernity into one cohesive visual language, extending across identity, packaging, print, digital, and storytelling. Traditional recipes are reimagined through contemporary cooking films, making the richness of Thai food culture simple to discover and accessible to audiences around the world. The result is a brand that moves confidently forward while remaining unmistakably rooted in where it began.

DESIGN SCOPE
Brand Strategy · Creative Direction · Brand Identity · Logo Design · Packaging · Print & Collateral · Website · Content Design · Art Direction · Cooking Films