CASESTUDY XL
DESIGN, IN SERVICE OF SOMETHING BIGGER.
CASESTUDY XL is our pro bono design initiative, born from faith and a belief that design can make everyday life better. We bring the same thinking, creativity and design expertise we offer our clients to communities and causes that can benefit from it most.
From brand strategy and identity to communication, digital, environments and everything in between, CASESTUDY XL puts the full capabilities of our studio to work for positive change.
OUR APPROACH
We listen first. Then we use strategy and design to uncover what matters, create clarity and turn ideas into solutions people can understand, participate in and make their own.
WHAT WE DO
Brand Strategy · Brand Identity · Naming · Brand Voice · Visual Language · Art Direction · Branded Environments · Packaging Design · Editorial Design · Advertising · Digital Content · UI/UX Design · Website Design · Signage & Wayfinding · Motion Design · Campaigns & Communications
A SUPERPOWER YOU CAN CARRY.
For Neilson Hays Library, CASESTUDY XL turned the simple tote bag into a celebration of reading. Built around the idea that books can transport us beyond the everyday, the design gives the library’s love of literature a voice that is playful, memorable and made to travel.
A simple statement transforms the tote from something that carries books into something that carries the idea of reading itself—bringing the spirit of Neilson Hays Library beyond its walls and into everyday life.
DESIGN SCOPE
Creative Direction · Concept Development · Copywriting · Tote Bag Design · Graphic Design · Art Direction
FAITH, BUILT INTO IDENTITY.
Saint André is a building within Bangkok’s Catholic community. CASESTUDY XL created a distinctive identity that translates its spiritual character into a contemporary visual language—quiet, symbolic and designed to become part of the architecture itself.
OUR APPROACH
The identity draws on the visual language of faith and sacred symbolism, reinterpreted through a geometric typographic system that works as both a mark and an architectural signature.
DESIGN SCOPE
Creative Direction · Brand Identity · Logo Design · Visual Language · Environmental Graphics · Signage
A MARK FOR LEARNING. A SYMBOL OF FAITH.
Saint George Anusorn School is part of the Redemptorist Mission Center and Divine Mercy Trust. Created to serve approximately 1,300 students at K.M.25, the school represents a commitment to education, community and opportunity, supported by the Redemptorists and expatriate parishioners.
CASESTUDY XL created a new brand identity that brings these values together—giving the school a distinctive and contemporary expression rooted in its Catholic foundation.
OUR APPROACH
A clear, meaningful identity designed to express faith, education and a shared sense of belonging.
DESIGN SCOPE
Creative Direction · Brand Identity · Logo Design · Visual Language · Brand Collateral