CRAFTED FOR THE CLASSICS.

Craft by Chanintr brings together original modern design with the enduring value of craftsmanship. From iconic furniture to objects for everyday living, the concept celebrates pieces defined by authenticity, material, and ideas that remain relevant beyond their time.

OUR APPROACH
CASESTUDY created an identity that reflects the same principles as the collection itself—simple, honest, and made to last. A restrained visual language extends from the retail environment to packaging and communications, allowing the design objects to take center stage.

DESIGN SCOPE
Creative Direction · Brand Identity · Visual Language · Packaging Design · Retail Graphics · Art Direction · Photography Direction · Brand Collateral