Designing the Journey from Screen to Bottle

In a world shaped by the swipe, wine discovery increasingly begins on screen. For Cloud Wine, we turned this behavior into an opportunity to rethink how wine is communicated digitally—creating a mobile-first EDM design system that transforms fleeting attention into curiosity, and curiosity into a bottle worth discovering.

Rather than treating EDM as simply a marketing channel, we designed it as an extension of the Cloud Wine experience. Striking imagery, concise copy, and an intuitive visual rhythm come together across new arrivals, recommendations, events, and seasonal selections. Flexible enough to stay fresh yet consistent enough to build recognition, every communication is designed around one continuous idea: making discovery feel effortless, from screen to bottle.

DESIGN SCOPE
Creative Direction · Social Media Design · Visual Language · Art Direction · Content Design · Mailchimp Installation