CLINTON ST. BAKING COMPANY & RESTAURANT

BRINGING A NEW YORK CLASSIC TO BANGKOK THROUGH DESIGN.

Born on New York’s Lower East Side, Clinton St. Baking Company built its reputation around generous breakfasts, all-day comfort food, and a distinctly New York sense of character. Following its expansion to cities including Tokyo, Dubai, and Singapore, Bangkok became the next chapter in the brand’s international story.

OUR APPROACH
We brought Clinton Street’s New York character into a Bangkok context through bold typography, direct messaging, and food-led imagery. Applied across print, in-store, and social communications, the system stays true to the original while giving the brand a confident local presence.

DESIGN SCOPE
Creative Direction · Art Direction · Brand Communications · Social Media Design · Print Design · In-store Graphics