The Next Chapter of Living Well

After decades of bringing the world’s finest furniture to Thailand, CHANINTR turned its experience inward. CHANINTR & Co marks a new chapter: an own-brand collection shaped by years of knowledge, relationships, and an instinct for how people want to live. Thoughtful design, enduring quality, and responsible choices come together in furniture made for contemporary life.

OUR APPROACH
We created a new brand identity that reflects this shift from curator to creator. Working with trusted Asian manufacturers behind some of the world’s leading furniture brands, and sourcing considered materials directly from specialist mills, CHANINTR & Co brings exceptional craftsmanship closer to home. The identity expresses the same philosophy—refined but approachable, purposeful rather than excessive, and designed with longevity in mind. A new expression of CHANINTR, made for living well today and tomorrow.

DESIGN SCOPE
Creative Direction · Brand Identity · Art Direction · Visual Language · Packaging · Print & Digital Communications