FARM AND LAB, CRAFTED THROUGH DESIGN.

The Broth Lab brings together two seemingly different worlds: the honesty of the farm and the precision of the lab.Created by chefs, nutritionists, and dietitians, each broth begins with carefully selected organic ingredients from Khao Yai and is slowly simmered for more than 20 hours—turning time, care, and good ingredients into everyday nourishment.

OUR APPROACH
We translated the balance of farm and lab through craft and design. Hand-drawn illustrations bring warmth and character to the science of nutrition, while expressive typography and a clear packaging system make the brand feel approachable, distinctive, and easy to understand. Every element is deliberately crafted—from illustration and typography to storytelling and packaging—to create an identity that feels both natural and precise, human and considered. The result is a visual world that brings the spirit of the farm and the rigor of the lab together in one unmistakable expression.

DEIGN SCOPE
Brand Strategy · Creative Direction · Brand Identity · Logo Design · Packaging Design · Illustration · Art Direction · Copywriting · Photography Direction · Brand Collateral