Erawan brand is a heritage Thai brand, nearly a century old, renowned for crafting premium flour from authentic Thai rice. Their core range includes cooking flour, rice noodles, and dessert flour for traditional Thai sweets.

CASESTUDY was brought in to re-find and re-create the brand’s identity—merging the authenticity of its history with a fresh, contemporary appeal. We reimagined the brand from the ground up: brand concept, logo, business cards, brochures, booklets, website, and packaging.

We also designed a new storytelling approach for their Thai dessert content, creating cooking videos with a modern, globally accessible style—breaking down traditional recipes into simple, engaging steps for audiences worldwide.