Naturally Good. A Little Maniac.

Almond Maniac began with a simple thought: the best things don’t need much added to them. We created a playful identity for a 100% natural almond milk brand that brings together the honesty of homemade goodness with the energy of a modern, on-the-go lifestyle. At its heart is a character inspired by the warmth of something made by Mom—friendly, familiar, and just a little unexpected.

OUR APPROACH
A bold logo, expressive character, handwritten storytelling, and an intentionally spontaneous graphic language give Almond Maniac a personality that feels natural rather than polished. Across packaging, delivery bags, and brand touchpoints, every detail celebrates what is—and what isn’t—inside: simple ingredients, no unnecessary additions, and plenty of character. Natural by nature. Maniac by personality.

DESIGN SCOPE
Brand Strategy · Naming · Creative Direction · Brand Identity · Logo Design · Character Design · Illustration · Packaging Design · Copywriting · Art Direction · Brand Collateral